Serving all 54 African nations
Programme

Standards & Advocacy

Developing continental CX standards and advocating for customer-centric policy and regulation.

Overview

What this programme offers members

ACXO convenes practitioners, academics and industry to develop shared CX standards and codes of practice. We also engage regulators and policymakers to advance customer protection and service-quality expectations across African markets.

What's included

  • Continental CX standards & codes
  • Sector-specific guidelines
  • Policy & regulatory engagement
  • Consumer-protection advocacy
  • Public consultations
  • Standards adoption support
The cost of going without

Fragmented, undefined standards let poor service go unchallenged — customers pay the price and credible organisations get no recognition for doing better.

How to Join

Your membership journey

01

Apply

Choose your membership category and submit a short application. Individuals, organisations and institutions are all welcome.

02

Review

Our membership team reviews your application and confirms the category, benefits and any accreditation requirements.

03

Onboard

Once confirmed, you're welcomed into the Council, listed in the member directory and given access to standards, research and events.

04

Grow

Engage with programmes, certification, community and benchmarking to continuously advance your CX capability and recognition.

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Ready to help shape the future of customer experience in Africa?

Join a growing continental community of organisations and professionals raising the standard of CX — one member, one benchmark, one Africa.