Serving all 54 African nations
info@acxo.org
What We Do

Our Programmes

Everything a customer-centric organisation needs to advance — accreditation, training, standards, research, advocacy, recognition and community, delivered by a single continental council.

12 Programmes

Everything the CX profession needs — under one council

Each programme below sets out exactly what it offers members — and the real cost to your organisation of going without it.

Accredited CX Certification Programmes
Programme 01

Accredited CX Certification Programmes

ACXO offers structured certification pathways for CX practitioners, managers and leaders. Each pathway is mapped to a continental competency framework and globally benchmarked, giving professionals credentials that are portable, credible and respected across African markets.

What members get
  • Foundational, Practitioner & Leadership tiers
  • Continental CX competency framework
  • Assessment & examination
  • Digital, verifiable credentials
  • Continuing professional development (CPD)
  • Public register of certified professionals
The cost of going without

Without a recognised certification standard, CX talent across Africa remains inconsistently measured — making it harder for organisations to hire with confidence and for professionals to prove their worth.

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Accredited Training Institutes
Programme 02

Accredited Training Institutes

The ACXO Academy delivers instructor-led and online training across the full CX discipline — journey mapping, voice-of-customer, service design, complaint handling, CX analytics and leadership. Curricula are designed for African market realities and delivered by experienced practitioners.

What members get
  • In-person & virtual cohorts
  • Short courses & masterclasses
  • In-house corporate training
  • African case studies & context
  • Practical toolkits & templates
  • Certificates of completion
The cost of going without

Teams that never invest in structured CX skills default to guesswork — repeating the same service failures and leaving measurable revenue and loyalty on the table.

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Membership & Accreditation
Programme 03

Membership & Accreditation

Membership gives organisations and professionals access to standards, research, events, peer networks and the ACXO accreditation mark. Accredited members signal a verified commitment to customer-centricity that customers, partners and regulators can trust.

What members get
  • Corporate & individual categories
  • ACXO accreditation mark
  • Member directory listing
  • Access to standards & research
  • Discounted events & training
  • Voting rights & governance participation
The cost of going without

Operating in isolation means missing the benchmarks, networks and shared learning that help peers improve faster and avoid costly missteps.

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Research, Insights & Benchmarking
Programme 04

Research, Insights & Benchmarking

ACXO conducts and curates research on the state of customer experience in Africa — benchmarking indices, sector reports, consumer sentiment studies and maturity data. Members use these insights to set targets, justify investment and track progress against peers.

What members get
  • Annual State of CX in Africa report
  • Sector benchmarking indices
  • CX maturity data
  • Consumer sentiment studies
  • Member-only data access
  • Custom benchmarking on request
The cost of going without

Improving CX without data is improving in the dark — you can't prioritise what you can't measure, and you can't prove ROI you never baselined.

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Standards & Advocacy
Programme 05

Standards & Advocacy

ACXO convenes practitioners, academics and industry to develop shared CX standards and codes of practice. We also engage regulators and policymakers to advance customer protection and service-quality expectations across African markets.

What members get
  • Continental CX standards & codes
  • Sector-specific guidelines
  • Policy & regulatory engagement
  • Consumer-protection advocacy
  • Public consultations
  • Standards adoption support
The cost of going without

Fragmented, undefined standards let poor service go unchallenged — customers pay the price and credible organisations get no recognition for doing better.

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Accredited CX Industry Awards
Programme 06

Accredited CX Industry Awards

The Africa CX Awards spotlight organisations, teams and individuals delivering exceptional customer experience. Independent, criteria-based judging makes the awards a credible marker of excellence and a powerful motivator for continuous improvement.

What members get
  • Annual continental awards
  • Independent expert judging
  • Multiple sector & discipline categories
  • Winners' benchmark case studies
  • Recognition & media profile
  • Regional qualifying rounds
The cost of going without

When excellence goes unrecognised, high-performing teams lose momentum and the wider market loses the role models that raise everyone's game.

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Upcoming Member Events & Summits
Programme 07

Upcoming Member Events & Summits

ACXO convenes the continent's CX community through flagship summits, regional conferences, roundtables and webinars. These gatherings are where standards are debated, research is shared, partnerships form and the profession moves forward together.

What members get
  • Annual continental CX summit
  • Regional conferences & roundtables
  • Member networking events
  • Expert webinars & masterclasses
  • Speaker & partner opportunities
  • Post-event resources
The cost of going without

Miss the room where the profession gathers and you miss the relationships, ideas and early signals that keep your organisation ahead.

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Advisory & Consultancy
Programme 08

Advisory & Consultancy

Through vetted expert panels, ACXO connects member organisations with independent CX advisory support — from maturity assessments and journey redesign to voice-of-customer programme design and CX operating-model reviews.

What members get
  • CX maturity assessments
  • Journey & experience design reviews
  • Voice-of-customer programme design
  • CX strategy & operating model
  • Independent expert panels
  • Implementation roadmaps
The cost of going without

Guessing at your CX strategy risks expensive rework — independent, experienced eyes catch the gaps before they cost you customers.

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CX Maturity Assessment
Programme 09

CX Maturity Assessment

The ACXO CX Maturity Assessment scores organisations across leadership, culture, voice-of-customer, journey design, measurement and technology — producing a clear, comparable picture of strengths, gaps and priority actions.

What members get
  • Six-dimension maturity model
  • Structured self- & guided-assessment
  • Peer-benchmarked scoring
  • Prioritised improvement roadmap
  • Re-assessment tracking
  • Board-ready reporting
The cost of going without

Without a baseline, CX improvement becomes a series of disconnected projects — never a coherent, measurable journey.

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Community & Networking
Programme 10

Community & Networking

Membership opens the door to an active community of CX professionals across Africa — special-interest groups, mentorship, discussion forums and peer exchange that turn isolated practitioners into a connected profession.

What members get
  • Special-interest & sector groups
  • Mentorship & peer support
  • Online member community
  • Regional chapters
  • Job & opportunity board
  • Knowledge-sharing sessions
The cost of going without

Professionals who go it alone plateau faster — community is where practical, hard-won knowledge actually changes hands.

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Thought Leadership & Publications
Programme 11

Thought Leadership & Publications

ACXO publishes practical playbooks, opinion, member spotlights and guidance that advance customer experience thinking across the continent — a trusted, African-rooted voice in a global conversation.

What members get
  • CX playbooks & guides
  • Member spotlights & case studies
  • Opinion & thought leadership
  • Newsletters & briefings
  • Contributor opportunities
  • Curated global-best-practice
The cost of going without

When the African CX narrative is written only from the outside, local context and leadership go unheard — and unrewarded.

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Partnerships & Ecosystem
Programme 12

Partnerships & Ecosystem

ACXO builds bridges between members and the wider CX ecosystem — technology providers, academic institutions, professional bodies and industry associations — so members can access the tools, talent and collaborations that accelerate their CX ambitions.

What members get
  • Technology & solution partners
  • Academic & research collaborations
  • Cross-association partnerships
  • Preferred-partner programmes
  • Ecosystem introductions
  • Joint initiatives & pilots
The cost of going without

A closed ecosystem limits your options — the right partnerships open doors to tools, talent and ideas you'd never reach alone.

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Ready to help shape the future of customer experience in Africa?

Join a growing continental community of organisations and professionals raising the standard of CX — one member, one benchmark, one Africa.

Become a Member Email the Secretariat